With the advent of GDPR legislation, cookie banners have appeared on almost all websites. In most cases, you must also pay for the “prepare all cookies” formulation, which you make to most visitors.
Let’s take a look at what you actually agree with and how much text you would have to read in order to make an informed decision about your personal information.
For a better understanding, let’s take www.theguardian.com as a popular news medium.
This is what consent on www.theguardian.com looks like:
After clicking on “manage my cookies” and “site sellers”, we will see a list of companies with which our data will be shared:
Notice how long this list is. To make it clearer, I have compiled a list in the following table:
| Company | |
| 1 | 1plusX AG |
| 2 | 2KDirect, Inc. (dba iPromote) |
| 3 | 6Sense Insights, Inc. |
| 4 | 33Across |
| 5 | 360e-com Sp. z o.o. |
| 6 | : Tappx |
| 7 | A.Mob |
| 8 | Aarki |
| 9 | AAX LLC |
| 10 | Acast |
| 11 | Accorp Sp. z o.o. |
| 12 | Active Agent (ADITION technologies AG) |
| 13 | ad6media |
| 14 | Ad Alliance GmbH |
| 15 | Adacado Technologies Inc. (DBA Adacado) |
| 16 | ADARA MEDIA UNLIMITED |
| 17 | ADBOX |
| 18 | ADCELL | Firstlead GmbH |
| 19 | AdClear GmbH |
| 20 | AddApptr GmbH |
| 21 | AdDefend GmbH |
| 22 | Adevinta Spain S.L.U. |
| 23 | Adform |
| 24 | AdGear Technologies, Inc. |
| 25 | Adhese |
| 26 | adhood.com |
| 27 | Adikteev |
| 28 | ADITION technologies AG |
| 29 | Adkernel LLC |
| 30 | Adloox SA |
| 31 | ADMAN – Phaistos Networks, S.A. |
| 32 | ADman Interactive SLU |
| 33 | adMarketplace, Inc. |
| 34 | AdMaxim Inc. |
| 35 | Admedo |
| 36 | Admixer EU GmbH |
| 37 | Adobe Advertising Cloud |
| 38 | Adobe Audience Manager, Adobe Experience Platform |
| 39 | Adpone SL |
| 40 | Adriver |
| 41 | adrule mobile GmbH |
| 42 | Adserve.zone / Artworx AS |
| 43 | AdSpirit GmbH |
| 44 | adsquare GmbH |
| 45 | Adssets AB |
| 46 | AdsWizz Inc. |
| 47 | Adtarget Medya A.S. |
| 48 | Adtelligent Inc. |
| 49 | AdTheorent, Inc |
| 50 | AdTriba |
| 51 | ADUX |
| 52 | advanced store GmbH |
| 53 | Adventori |
| 54 | Adverline |
| 55 | Adverticum cPlc. |
| 56 | advolution.control |
| 57 | ADWAYS SAS |
| 58 | ADYOULIKE SA |
| 59 | Adzymic Pte Ltd |
| 60 | AerServ LLC |
| 61 | affilinet |
| 62 | Affle International |
| 63 | agof – daily campaign facts |
| 64 | agof studies |
| 65 | AirGrid LTD |
| 66 | Akamai |
| 67 | Alliance Gravity Data Media |
| 68 | Amazon Advertising |
| 69 | Amazon Pay |
| 70 | Amobee Inc. |
| 71 | Analights |
| 72 | Aniview LTD |
| 73 | AntVoice |
| 74 | Anzu Virtual Reality LTD |
| 75 | Appier PTE Ltd |
| 76 | AppLovin Corp. |
| 77 | Arkeero |
| 78 | ARMIS SAS |
| 79 | Arrivalist Co. |
| 80 | Artefact Deutschland GmbH |
| 81 | Audience Solutions S.A. |
| 82 | Audience Trading Platform Ltd. |
| 83 | AudienceProject Aps |
| 84 | Audiencerate LTD |
| 85 | Audiens S.r.l. |
| 86 | Audienzz AG |
| 87 | AuDigent |
| 88 | audio content & control GmbH |
| 89 | AUDIOMOB LTD |
| 90 | Aunica |
| 91 | Avid Media Ltd |
| 92 | Avocet Systems Limited |
| 93 | AWS_ALB |
| 94 | Axel Springer Teaser Ad GmbH |
| 95 | Azerion Holding B.V. |
| 96 | bam! interactive marketing GmbH |
| 97 | Bannerflow AB |
| 98 | Bannernow, Inc. |
| 99 | Barometric |
| 100 | Batch Media |
| 101 | BDSK Handels GmbH & Co. KG |
| 102 | Beaconspark Ltd |
| 103 | BeeswaxIO Corporation |
| 104 | BEINTOO SPA |
| 105 | BeOp |
| 106 | BidMachine Inc. |
| 107 | BIDSWITCH GmbH |
| 108 | Bidtellect, Inc |
| 109 | BidTheatre AB |
| 110 | BILENDI SA |
| 111 | Bit Q Holdings Limited |
| 112 | BLIINK SAS |
| 113 | Blingby LLC |
| 114 | Blis Media Limited |
| 115 | Blue |
| 116 | Bmind a Sales Maker Company, S.L. |
| 117 | Bombora Inc. |
| 118 | Bonzai |
| 119 | Booking.com |
| 120 | Bounce Exchange, Inc |
| 121 | Brand Advance Limited |
| 122 | Brand Metrics Sweden AB |
| 123 | Braze |
| 124 | BritePool Inc |
| 125 | Browsi |
| 126 | BusinessClick |
| 127 | C3 Metrics |
| 128 | Cablato |
| 129 | Captify Technologies Limited |
| 130 | Cedato Technologies Ltd |
| 131 | Celtra, Inc. |
| 132 | CentralNic Poland sp. z o.o. |
| 133 | Centro |
| 134 | Cint AB |
| 135 | Clinch Labs LTD |
| 136 | Clipcentric, Inc. |
| 137 | Cloud Technologies S.A. |
| 138 | Cloudflare |
| 139 | Cloudinary, Inc. |
| 140 | Collective Europe Ltd. |
| 141 | Comcast International France SAS |
| 142 | Commanders Act |
| 143 | comScore, Inc. |
| 144 | Confiant |
| 145 | Connatix Native Exchange Inc. |
| 146 | ConnectAd Realtime GmbH |
| 147 | Consumable, Inc. |
| 148 | Contact Impact GmbH |
| 149 | Continue with Apple |
| 150 | Converge-Digital |
| 151 | Cookie Market LTD |
| 152 | Crimtan Holdings Limited |
| 153 | Criteo SA |
| 154 | CUBED |
| 155 | Cxense ASA |
| 156 | DataXu |
| 157 | DeepIntent |
| 158 | DEFINE MEDIA GMBH |
| 159 | Delta Projects AB |
| 160 | Demandbase |
| 161 | DENTSU |
| 162 | Dentsu Aegis Network Italia SpA |
| 163 | Deutsche Post AG |
| 164 | Digiseg ApS |
| 165 | digitalAudience |
| 166 | DIGITEKA Technologies |
| 167 | Discussion Frontend |
| 168 | district m inc. |
| 169 | DMA Institute |
| 170 | DoubleVerify Inc. |
| 171 | Dstillery |
| 172 | DTS |
| 173 | Dugout Limited |
| 174 | Duration Media, LLC. |
| 175 | Dynamic 1001 GmbH |
| 176 | Dynata LLC |
| 177 | EASY Marketing GmbH |
| 178 | EASYmedia GmbH |
| 179 | eBay |
| 180 | ebuilders |
| 181 | Effiliation / Effinity |
| 182 | emetriq GmbH |
| 183 | EMX Digital |
| 184 | Ensighten |
| 185 | Epsilon |
| 186 | Essens |
| 187 | Eulerian Technologies |
| 188 | Evidon |
| 189 | Exactag GmbH |
| 190 | Exponential Interactive, Inc d/b/a VDX.tv |
| 191 | Eyeota Pte Ltd |
| 192 | Eyereturn Marketing |
| 193 | |
| 194 | Facebook Login |
| 195 | Factor Eleven GmbH |
| 196 | FeedAd GmbH |
| 197 | Fidelity Media |
| 198 | Fifty Technology Limited |
| 199 | Flashtalking, Inc. |
| 200 | Flexitive |
| 201 | Fractional Media |
| 202 | Free Stream Media Corp. dba Samba TV |
| 203 | Fusio by S4M |
| 204 | Fyber |
| 205 | Gamned |
| 206 | GDMServices, Inc. d/b/a FiksuDSP |
| 207 | Gemius SA |
| 208 | Giantmedia |
| 209 | Global Media & Entertainment Limited |
| 210 | GlobalWebIndex |
| 211 | Go.pl sp. z o.o. |
| 212 | Goldbach Group AG |
| 213 | Good-Loop Ltd |
| 214 | Google Ads Remarketing |
| 215 | Google Advertising Products |
| 216 | Google Analytics |
| 217 | Google Sign-In |
| 218 | Google Tag Manager |
| 219 | GP One GmbH |
| 220 | GroupM UK Limited |
| 221 | gskinner |
| 222 | gu.contributions.contrib-timestamp |
| 223 | gu.contributions.recurring.contrib-timestamp.Annual |
| 224 | gu.contributions.recurring.contrib-timestamp.Monthly |
| 225 | GU_AF1 |
| 226 | gu_digital_subscriber |
| 227 | GU_Edition |
| 228 | GU_geo_Continent |
| 229 | gu_hide_support_messaging |
| 230 | GU_mvt_id |
| 231 | gu_paying_member |
| 232 | gu_recurring_contributor, |
| 233 | GU_U; SC_GU_U; SC_GU_LA; SC_GU_RS |
| 234 | GumGum, Inc. |
| 235 | Haensel AMS GmbH |
| 236 | Havas Media France – DBi |
| 237 | Hivestack Inc. |
| 238 | hurra.com |
| 239 | Hybrid Adtech GmbH |
| 240 | Hybrid Theory |
| 241 | HyperTV Inc. |
| 242 | IBM |
| 243 | ID5 Technology SAS |
| 244 | Ignition One |
| 245 | Impact |
| 246 | Impactify |
| 247 | Improve Digital BV |
| 248 | Index Exchange, Inc. |
| 249 | Infectious Media |
| 250 | INFINIA MOBILE S.L. |
| 251 | InMobi Pte Ltd |
| 252 | INNITY |
| 253 | Innovid |
| 254 | Inskin Media LTD |
| 255 | Inspired Mobile Limited |
| 256 | Instinctive, Inc. |
| 257 | InsurAds Technologies SA. |
| 258 | Integral Ad Science, Inc. |
| 259 | intelliAd |
| 260 | Internet BillBoard a.s. |
| 261 | INVIBES GROUP |
| 262 | INVIDI technologies AB |
| 263 | IP Deutschland GmbH |
| 264 | IPONWEB GmbH |
| 265 | Ipsos MORI |
| 266 | IPSOS MORI UK LTD |
| 267 | IVO |
| 268 | Jaduda GmbH |
| 269 | Jampp LTD |
| 270 | Jellyfish France |
| 271 | Jivox Corporation |
| 272 | Jointag (Next14 Group) |
| 273 | jsdelivr |
| 274 | Justpremium |
| 275 | Justpremium BV |
| 276 | Justtag Sp. z o.o. |
| 277 | Kairion GmbH |
| 278 | Kairos Fire |
| 279 | Kayzen |
| 280 | Keymantics |
| 281 | Knorex |
| 282 | Kubient Inc. |
| 283 | Kwanko |
| 284 | LEESTEN INC |
| 285 | LifeStreet Corporation |
| 286 | LinkedIn Ireland Unlimited Company |
| 287 | LiquidM Technology GmbH |
| 288 | LiveIntent |
| 289 | LiveRamp, Inc. |
| 290 | Location Sciences AI Ltd. |
| 291 | Login with Amazon |
| 292 | LoopMe Limited |
| 293 | Lotame Solutions, inc |
| 294 | Lucid |
| 295 | Lucid Holdings, LLC |
| 296 | Lucidity |
| 297 | Macromill group |
| 298 | Madington |
| 299 | MADVERTISE MEDIA |
| 300 | mainADV Srl |
| 301 | Manage.com |
| 302 | Marfeel Solutions, SL |
| 303 | Market Resource Partners LLC |
| 304 | Marketing Science Consulting Group, Inc. |
| 305 | MARKETPERF CORP |
| 306 | MBR Targeting Gmbh |
| 307 | McCann Discipline LTD |
| 308 | Media Square |
| 309 | Media.net Advertising FZ-LLC |
| 310 | Mediakeys Platform |
| 311 | MediaMath, Inc. |
| 312 | MEDIAMETRIE |
| 313 | mediarithmics SAS |
| 314 | Mediasmart Mobile S.L. |
| 315 | MediaWallah |
| 316 | Meetrics GmbH |
| 317 | Mindlytix SAS |
| 318 | MindTake Research GmbH |
| 319 | MiQ |
| 320 | MISSENA |
| 321 | mobalo GmbH |
| 322 | Mobfox US LLC |
| 323 | Mobile Professionals BV |
| 324 | Mobitrans |
| 325 | Mobsuccess |
| 326 | Moloco Ads |
| 327 | Monet Engine Inc |
| 328 | MOVIads Sp. z o.o. Sp. k. |
| 329 | MSI-ACI |
| 330 | MyTraffic |
| 331 | Nano Interactive GmbH |
| 332 | Nativo, Inc. |
| 333 | Navegg |
| 334 | NC Audience Exchange, LLC (NewsIQ) |
| 335 | Near Pte Ltd |
| 336 | Neodata Group srl |
| 337 | NEORY GmbH |
| 338 | Netflix |
| 339 | Netquest |
| 340 | NetSuccess, s.r.o. |
| 341 | netzeffekt GmbH |
| 342 | NEURAL.ONE |
| 343 | Neustar on behalf of The Procter & Gamble Company |
| 344 | NextRoll, Inc. |
| 345 | Nielsen Marketing Cloud |
| 346 | Norstat AS |
| 347 | Noster Finance S.L. |
| 348 | NOW GmbH |
| 349 | numberly |
| 350 | Objective Partners |
| 351 | Ogury Ltd. |
| 352 | On Device Research Limited |
| 353 | OnAudience Ltd |
| 354 | One Planet Only |
| 355 | OneTag Limited |
| 356 | Onfocus (Adagio) |
| 357 | Online Advertising Network Sp. z o.o. |
| 358 | Onnetwork Sp. z o.o. |
| 359 | OpenX |
| 360 | Ophan |
| 361 | Opinary GmbH |
| 362 | Optomaton |
| 363 | Oracle Data Cloud |
| 364 | Orion Semantics |
| 365 | ORTEC B.V. |
| 366 | Other Site Vendors |
| 367 | Otto (GmbH & Co KG) |
| 368 | Outbrain UK Ltd |
| 369 | PaperG, Inc. dba Thunder Industries |
| 370 | Passendo Aps |
| 371 | PayPal |
| 372 | Permodo GmbH |
| 373 | Permutive Limited |
| 374 | Permutive Technologies, Inc. |
| 375 | Pexi B.V. |
| 376 | Pinpoll GmbH (Private Limited) |
| 377 | Pixalate |
| 378 | PIXIMEDIA SAS |
| 379 | Play CSRF cookie |
| 380 | PLAYGROUND XYZ EMEA LTD |
| 381 | plista GmbH |
| 382 | Polar |
| 383 | Polar Mobile Group Inc. |
| 384 | Polyfill.io |
| 385 | Prebid.org |
| 386 | Prebid.org, Inc |
| 387 | Predicio |
| 388 | Programatica de publicidad S.L. |
| 389 | PROXISTORE |
| 390 | Pubfinity LLC |
| 391 | Publicis Media GmbH |
| 392 | PubMatic, Inc. |
| 393 | PubNative GmbH |
| 394 | Pulpo (An Entravision Company) |
| 395 | PulsePoint |
| 396 | Qantas Airways Limited |
| 397 | Quantcast International Limited |
| 398 | Rackspace |
| 399 | Radio Net Media Limited |
| 400 | Rakuten Marketing LLC |
| 401 | Readpeak Oy |
| 402 | Realeyes OU |
| 403 | Reignn Platform Ltd |
| 404 | Relay42 Netherlands B.V. |
| 405 | remerge GmbH |
| 406 | Reppublika- The Research Toolbox GmbH |
| 407 | Research and Analysis of Media in Sweden AB |
| 408 | Resolution Media |
| 409 | Resonate |
| 410 | Revcontent, LLC |
| 411 | Reveal Mobile Inc |
| 412 | RevJet |
| 413 | Rezonence Limited |
| 414 | RhythmOne DBA Unruly Group Ltd |
| 415 | Rich Audience Technologies SL |
| 416 | RMSi Radio Marketing Service interactive GmbH |
| 417 | Roku Advertising Services |
| 418 | Roq.ad Inc. |
| 419 | Roy Morgan Research |
| 420 | RTB House S.A. |
| 421 | Salesforce DMP |
| 422 | Samba TV UK Limited |
| 423 | ScaleMonk Inc. |
| 424 | Scene Stealer Limited |
| 425 | Scoota |
| 426 | Seeding Alliance GmbH |
| 427 | Seedtag Advertising S.L |
| 428 | SelectMedia International LTD |
| 429 | Semasio GmbH |
| 430 | Sentry.io |
| 431 | Seznam.cz, a.s. |
| 432 | SFR |
| 433 | ShareThis, Inc |
| 434 | Sharethrough, Inc |
| 435 | ShinyStat S.p.a. |
| 436 | Shopalyst Inc |
| 437 | Showheroes SE |
| 438 | Signals (Next14 Group) |
| 439 | Simplifi Holdings Inc |
| 440 | SINGLESPOT SAS |
| 441 | Sirdata |
| 442 | SITU8ED SA |
| 443 | Sizmek by Amazon |
| 444 | Skaze |
| 445 | Smaato, Inc. |
| 446 | Smart Adserver |
| 447 | Smart Traffik |
| 448 | smartclip Europe GmbH |
| 449 | Smartclip Hispania SL |
| 450 | Smartology Limited |
| 451 | SMARTSTREAM.TV GmbH |
| 452 | Smile Wanted Group |
| 453 | Snapsort Inc., operating as Sortable |
| 454 | Sociomantic |
| 455 | Solocal |
| 456 | Sonobi, Inc |
| 457 | SoundCast |
| 458 | Sourcepoint Technologies, Inc. |
| 459 | Sovrn Holdings Inc |
| 460 | Spolecznosci Sp. z o.o. Sp. k. |
| 461 | Sportradar AG |
| 462 | Spotad |
| 463 | SpotX, Inc. |
| 464 | SpringServe, LLC |
| 465 | StackAdapt |
| 466 | Stripe |
| 467 | Ströer SSP GmbH (DSP) |
| 468 | Ströer SSP GmbH (SSP) |
| 469 | Sublime |
| 470 | SunMedia |
| 471 | Supership |
| 472 | TabMo SAS |
| 473 | Taboola Europe Limited |
| 474 | Tapad, Inc. |
| 475 | tapCLIQ |
| 476 | Tapjoy, Inc. |
| 477 | TAPTAP Digital SL |
| 478 | Targetspot Belgium SPRL |
| 479 | TargetVideo GmbH |
| 480 | Teads |
| 481 | Teemo SA |
| 482 | Telaria SAS |
| 483 | Telefonica Investigación y Desarrollo S.A.U |
| 484 | Teroa S.A. |
| 485 | The ADEX GmbH |
| 486 | The Globe and Mail Inc. |
| 487 | The Kantar Group Limited |
| 488 | The MediaGrid Inc. |
| 489 | THE NEWCO S.R.L. |
| 490 | The Ozone Project Limited |
| 491 | The Reach Group GmbH |
| 492 | The Trade Desk |
| 493 | Think Clever Media |
| 494 | Tradedoubler AB |
| 495 | travel audience GmbH |
| 496 | Travel Data Collective |
| 497 | TreSensa Technologies, Inc. |
| 498 | TripleLift, Inc. |
| 499 | Triton Digital Canada Inc. |
| 500 | TrueData Solutions, Inc. |
| 501 | TruEffect |
| 502 | TrustArc |
| 503 | twiago GmbH |
| 504 | Twitter, Inc. |
| 505 | UAB Meazy |
| 506 | UberMedia, Inc. |
| 507 | ucfunnel Co., Ltd. |
| 508 | Undertone |
| 509 | Universal Event Tracking – Microsoft Advertising (Bing) |
| 510 | Unruly Group Ltd |
| 511 | usemax advertisement (Emego GmbH) |
| 512 | VECTAURY |
| 513 | Venatus Media Limited |
| 514 | Verizon Media EMEA Limited |
| 515 | VEXPRO TECHNOLOGIES LTD |
| 516 | Videology |
| 517 | ViewPay |
| 518 | Vimeo |
| 519 | Virtual Minds |
| 520 | Vodafone GmbH |
| 521 | Wagawin GmbH |
| 522 | Walmart |
| 523 | Waystack |
| 524 | WebAds B.V |
| 525 | Weborama |
| 526 | WhatRocks Inc. |
| 527 | White Ops, Inc. |
| 528 | Widespace AB |
| 529 | Wizaly |
| 530 | xAd, Inc. dba GroundTruth |
| 531 | Xandr, Inc. |
| 532 | Yieldlab AG |
| 533 | Yieldlove GmbH |
| 534 | Yieldmo, Inc. |
| 535 | YOC AG |
| 536 | YouGov |
| 537 | Youtube |
| 538 | ZBO Media |
| 539 | Zemanta, Inc. |
| 540 | zeotap GmbH |
| 541 | Zeta Global |
| 542 | ZMS |
| 543 | ZypMedia |
By clicking on all cookies, we have enabled 543 companies to store personal information about us and monitor our online behavior.
If we were all to be responsible and read the terms we agree to, we would have to read 543 separate privacy terms. With an average range of 8 pages for one condition, this would mean reading 4344 pages of text. The average person can read one page in 3 minutes. Ultimately, that would mean reading 217 hours from our time.
Before reading an article about the Guardian, we should read our privacy 24 hours a day so that we can make an informed decision.
For me personally, refusing all cookies is a much better solution. We’ll talk about what it will cause in the next blog.
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