4 tips for profile photos for the media

We have been living online for a long time. We read and follow news, use social networks, make phone calls, etc. We see a lot of photos that we evaluate. We create an image of people we don’t know.

Photography as the key to building a personal brand

With well-selected photos, you can improve your professional profile or act trustworthy. Invest time and attention with this form of visual communication that can “add a few more points”

  1. Show your face

As the main photo, use the one where you can see the whole face. Profile photography should be simple, unobtrusive and professional.

  1. Natural and simple background

The selected background can also enhance the photo. If you want to be trustworthy, use your natural background in which you are. For example, if you work as an ophthalmologist, prepare photos directly from the outpatient clinic, use the props you have on hand – instruments, reading wall and the like. If you want to look less formal, use a simple background that will not disturb. Don’t forget to choose suitable clothes, ideally contrasting, which will not disappear in the photo.

  1. With or without a smile

Have several types of photos in your profile. A gentle smile will help you look more sympathetic and pleasant. But be careful. A smile doesn’t always fit. We recommend uploading photos with or without a smile. The journalist chooses a photo that fits his article.

  1. What format is appropriate?

Take the opportunity to upload more pictures so that the journalist can choose exactly what he needs. Prepare a photo in both portrait and landscape. A simple profile and a photo from practice. Upload photos in their original high resolution.

Our supertip: Use a professional photographer

If you entrust your visual promotion to professionals, you will get quality material that you can use for several years. Prepare several types of clothes for photography, change the background and try photos with or without a smile. Take a picture of the whole, but also the detail.


Andrew Rosenbaum: ‘As a journalist, I’ve worked for the Wall Street Journal, The New York Times,The Telegraph, Time Magazine’

We continue our blog interview series with Andrew Rosenbaum, an important figure in the Cypriot journalism.

Hi Andrew! Thank you for accepting to do this interview. First things first, let us know more about yourself!

I am currently the Business Editor and publisher at the Cyprus Mail newspaper, the largest news website and newspaper on the island ( )

I was born in New York, but have spent more than thirty years in Europe – I speak French, Dutch, German, Italian and Russian. I’ve been working as a journalist and copywriter in France, Germany, Italy, Netherlands and Cyprus. As a journalist, I’ve worked for the Wall Street Journal, the New York Times, The Telegraph, Time magazine and many other more specialised publications in finance and technology.  I’m an expert at targeting copy to specific audiences, and in making complex ideas understandable to a broad readership.

 2.What are you working on right now? 

Currently, I manage the Business Portal of the Cyprus Mail. I launched the portal and have built it up into the go-to website for Cyprus business, with more than 50,000 regular viewers. I’ve also done a number of specialised web projects on Cyprus business. These are also getting significant advertising support.

3.We are living hard times nowadays. Did the pandemic affect your work in any way? How?

The pandemic has made it impossible to hold live events, and thus our virtual work has had to compete hard with other sites. But we are winning the numbers game, with 18 million website views per month.

 4.What does a normal work day look like to you?

I start at 6 a.m. and work online and in live meetings until about 19:00.

5.What project did you take part at that you are most proud of?

The creation, launch and management of our Cyprus in the 4th Industrial Revolution series, which has highlighted the robust business community here, has been both a critical and commercial success.

6. What is the most challenging part regarding your career?

Working at several startups over the years, and taking them from scratch to success.

7.What are your future plans regarding your career? 

I plan to continue creating business projects and making them successful. I am entirely results and deadline driven.


Lieze Neven: ‘We decided that we wanted to travel the world for the rest of our lives, which was also the main reason why I started my travel blog.’

Travelling while working: sounds like the perfect job, doesn’t it? Lieze Neven explains to us today what does a travel blog consist of, how much work do you have to put in it and how is it to have a travel blog during a pandemic.

Thank you for accepting to do this interview! First, could you tell us a bit about yourself?  (where are you from, what did you study etc.?)

My name is Lieze and I am originally from Belgium. I studied history at the University of Antwerp but later on decided that marketing was more up my street after doing marketing for a new art gallery in Antwerp for two years. Before I could finish my studies in marketing I made a decision to move to the United Kingdom as I met my future husband that winter and I could not be without him. He is British and was living in London at the time so I took the plunge. With my knowledge and experience in marketing I was able to secure a job as a marketing executive in London. 

As a European it became clear that my future in London would be difficult. This is why Josh and I made the decision to move abroad. We got married in April and moved to Dubai in August where Josh started a job as a history teacher in an international school. We decided that we wanted to travel the world for the rest of our lives, which was also the main reason why I started my travel blog.

My husband and I are currently living in Kathmandu, Nepal and are looking forward to travelling in the area, exploring more of South-East Asia, and trekking and hiking in the himalayas! 

I see that you have a travel blog. Where did you get the inspiration to create one? 

As a ‘’trailing spouse’’, I had to try and find a way to entertain myself, to do something and maybe even to earn money, while my husband and I were living abroad. As I had been writing for music e-zines and online magazines about pop culture from the age of 17, a blog seemed like an obvious choice. I was able to combine my knowledge about digital marketing, blogging, and SEO in order to build a website that would eventually allow me to make a bit of an income – which is a goal I have now smashed. 

What are you working on right now? 

Nothing special really. I am keeping my head down, creating content, waiting for more countries to come out of lockdown to see what will happen to my traffic and my income. Most of the data we bloggers are seeing is heavily skewed. You won’t know what will work, what will earn you money in the long run, until travel is back to normal. 

We are living hard times nowadays. Did the pandemic affect your work in any way? How?

I started taking my blog seriously at the end of March of 2021 ( I was working for my husband’s school for two years before that) and was able to grow my audience and my income. My time as a marketing executive taught me that any articles, any changes you make when it comes to SEO, will need at least 6 months to ‘’ripen’’. This meant that I was able to motivate myself to get the content out just because I would reap the rewards after 6 months – and that was the case! 

What does a normal work day look like to you?

I normally would get up with my husband at 7 AM after which I do about 20 minutes of Yoga. I used to think yoga was a fad – until I was quarantined here in Kathmandu and tried it because I was bored. 

Then I go down and make myself a large french press full of coffee after which I start my day. Before noon I do all the things that can bring in money – most of the days this will be freelancing. In the afternoon I do things for me – working on my blog mosty. I tend to work until 8pm or 9pm depending on how I feel. The problem with a blog is that there is always more to do, there is always more to learn, and there is always more to write. 

What is the most challenging part regarding your career?

Explaining other people what I do. Which is why I call it travel writing rather than travel blogging. I am not a blogger in the way that I do not share a lot of personal stories. I try to write travel articles. 

Most people think blogging is just a hobby, while it actually is not only incredibly difficult, it is also a viable career. Some bloggers earn more by blogging full time than they did in their day jobs. But by the time I get to explain this, people have already made up their mind. 

Any advice you’d give to someone who wants to start a career like yours?  

Decide whether you want to do this as a hobby or as a career. Sure, you can start your blog out as a hobby and then build it into a career, but you will feel as if you wasted time, effort and money as most of the blog posts you wrote for your hobby blog will need to be reworked or even deleted. 

Second of all it is important to do keyword research for every single article. Don’t just write articles because you ‘’think’’ people will want to read them. Base everything you do on your blog on hard evidence, on the data from your keyword research, and the findings from looking at Google Analytics. 

Third and final – work with medium term and long term goals. SEO takes time to have an effect. Your articles will only really start to rank after 5 to 6 months. It is important you understand this and don’t expect articles to receive views and visits within the first few days. Use short term goals for things you want to achieve on your blog like ‘’I want to post 5 blogs this month’’ and medium to long term goals for anything you really do care about such as visits or income or rankings. 

What are your future plans regarding your career? 

I want to try and launch a niche site about a destination every year while working on my main blog. I launched this year as a test to see what works and what doesn’t. So far all seems good!


Karol Szeplewicz: ‘Surprisingly, the pandemic didn’t affect my work that much’

From time to time, you will find on the Publito blog interviews from our experts. Today we are talking with our first one, Karol Szeplewicz. Karol is a data analyst for a Polish media company. We are discussing his work, if and how did the pandemic affect him and what are his future plans.

  1. Thank you for accepting to do this interview. First of all, can you tell us a bit about yourself? 

My name is Karol Szeplewicz and I’m 34 years old. I work and live in Warsaw, Poland. My background is in quantitative methods and in archaeology; for most of my professional life I’ve been working in data science. Currently I work for one of the largest Polish media companies as a data scientist. I’m involved in machine learning projects aimed at a better understanding of our customers, increasing their engagement and better adjusting the media content to their needs and interests.

  1. I know you are from Poland but lived in Romania as well. How did that happen? How did you find Romania? Tell us what you liked about it and what you didn’t.

My adventure with Romania began around 2007 when as an archaeology student I needed to attend excavations in Bulgaria, at the Danube bank. On the way I’ve spent two weeks travelling around Romania and I liked it a lot. I came back as a tourist a few times and later as an Erasmus student. I can say that during my Erasmus period I fell in love with the country so after graduating I’ve decided to look for a job in Romania. Altogether I’ve spent over 5 years there (mostly in Bucharest).

I’ve enjoyed Romania as it is very different from what I knew from the rest of Europe – very oriental, balcanic, eastern, chaotic, very different from Poland. I really like the Near East and the Balkans; in Bucharest you can really feel that the city is much closer to Istanbul than to Vienna. I also liked the liveliness of the place, a very flexible approach to rules. However, at some points it was getting overwhelming and frustrating, turning every day life to a struggle (traffic, bureaucracy, delays). I’ve also experienced a lot of xenophobia and nationalism.

  1. What does a normal day in your life look like? What are the differences between your life now and pre-Covid?

I start my day around 6 a.m., after a quick breakfast I go to the gym (not quite legally, oups :D) and around 9-9.30 a.m. I start my work. I work remotely and my schedule is pretty flexible – most of my work are large, independent projects and apart from a few meetings per week I work independently from people, so I’m allowed to schedule my work as I want. I tend to finish around 6 p.m., in the evening I do some sports, read, meet my friends (if restrictions allow). To be honest there are no large differences in my work compared to the pre-Covid period. Even before pandemic I used to work remotely 3-4 days per week with quite flexible schedules. Obviously now I can’t go to restaurants, bars etc, but I’ve never been a huge partygoer.  The main change is lack of travelling which I used to do a lot.

  1. Did the pandemic affect your work?

Again, surprisingly not much. In terms of the work I do and the projects I’m involved in, there are not many changes. Actually, as I work in online media and the human activity has largely gone online, the business is going well and we have a lot of work to do. In terms of the organization of work I’ve stopped going to the office, which I sometimes miss – the human relations with people play a large role for me.

  1. How do you think the media handled the pandemic? Do you think that it spread false information too?

Not very well, to be honest. I think the media were largely responsible for the huge panic and hysteria in the very beginning. They were creating a feeling of a great catastrophe, playing on human fears. Obviously I can understand that this kind of news has a high ‘clickability’, but I also believe the media have a more important mission beyond clickability and making money. Also, in the later period (Summer), when the situation has improved and people forgot about the risks, the media didn’t remind them about it. And this can partially explain dramatic second and third waves.

When it comes to fake news, at least in my country the mainstream media were free from false information. Obviously some of the niche fake news spreaders were very active in this time, but this problem should be addressed by the government.

  1. Would you like to come back to Romania?

I have been to Romania a few times after I’ve moved out, I still have some friends there.

  1. What are your future plans?

Professionally, I’m quite happy with what I’m doing in my life. I’d like to continue working in data science and explore new aspects of it. I find natural language processing and language analyses particularly attractive as I have a huge interest in linguistics. In my personal life at the moment I’m happy to be back in Poland, but I can’t exclude going abroad again to experience life in a different country.

Thank you very much for this interview, Karol! 🙂


What do you agree with when you accept all cookies

With the advent of GDPR legislation, cookie banners have appeared on almost all websites. In most cases, you must also pay for the “prepare all cookies” formulation, which you make to most visitors.

Let’s take a look at what you actually agree with and how much text you would have to read in order to make an informed decision about your personal information.

For a better understanding, let’s take as a popular news medium.


Home office at Publito

The global pandemic hit our platform Publito too. Under normal circumstances, we would’ve met as a team a long time ago. But at the moment we are all working under the safetiness of our homes. We are communicating and brainstorming regularly online.

What does our team look like now?

This is Hana Brychtová, the one responsible of Plus, she’s a full time mommy! 😃

5 tips on how to improve your chances of mentioning in the media

One of the best ways to build consumer confidence in a brand is to make a positive mention in the media space. In addition to traditional advertising, there are several ways to communicate with the media. One of the ways is our platform, which offers a journalistic list of experts ready to answer their questions.

At the very beginning of the whole process is a journalist who has an idea of ​​the topics. If he lacks the opinion of an expert, he can address a group of specialists through Create a call out, that automatically travels to the mailboxes of registered users.

How to respond to a statement?

The question you are about to answer has been delivered to your inbox. How to increase your chances?

  1. Completed profile with references

You can also increase your interest in yourself by having a professional profile ready. Fill in all the information, add photos (ideal profile, along with photos from your practice) and references.

OUR TIP: If you haven’t commented on the media yet, it doesn’t matter. Prepare a test report or article with an opinion to add to your references.

  1. Respond quickly and meet deadlines

The work of a journalist is dynamic and fast. Many of our calls have exact dates. You usually have less than 48 hours to respond. Therefore, try to react promptly and within the set deadline.

  1. Be respectful and helpful

Show interest in the report you send to the journalist. Be respectful, patient and willing to answer other questions.

  1. Follow the journalist’s instructions

In the call out, you will often find the exact instruction on what the journalist is expecting – the scope, form and structure of the answer. Follow his instructions and prepare an answer when asked.

  1. Is your answer interesting?

Imagine that many experts respond to the call out. Why should your answer be interesting? If the situation allows, bring the topic as specific as possible. Add interest from your own practice or experience.


Get inspired! Suggestions from experts have been added to the Publito application

A new service ‘Suggestions from experts’ has been added to the Publito application. Do you have a topic you would like to talk about or would you like to hear about it from the media? Add your ideas to the app, which will be automatically displayed to registered journalists.

Why write suggestions?

Even journalists often look for topics that would interest readers, listeners and viewers. Some interesting reports can be created on your initiative. The media thus have a chance to get real stories, news from science and technology, successful projects, problems that are looking for solutions or extraordinary destinies. It’s up to you.

Do you know an interesting topic that would interest journalists?

You can add your suggestions by logging in to your profile. In the left part you will find the section – Suggestions for journalists.

Our TIP: Journalists like to welcome specific topics. Get as close to the topic as possible, add your experiences, opinions and observations.

For example: ‘In 2020, honey production in England fell by 40%. In our practice, we observe a decrease in bees and pollinating insects. What is behind this decline? I will be happy to answer these and similar questions concerning English beekeeping.’


Our project in England is part of the Media Platform project, founded by three young Slovak entrepreneurs: Jana Beer, Miroslava Korytko and Zsolt Szabó.

The reason behind the project is journalistic passion and the belief that only controlled information should be published in the media. The main goal of the project is to create a platform through which journalists can find a reliable source of information for their articles. The project is currently being carried out in several European countries, for example Slovakia, Hungary, Romania and of course, England.

In both Romania and England, Cosmina-Catina Cobzaru is the media coordinator. Cosmina studied Journalism and Media Production at Solent University in Southampton, England. She chose to join the Publito platform in December 2020.

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